The John Yurconic Agency, Lehigh Valley premier provider of insurance, vehicle registration, and driver’s license services, announced its rebranding to The Yurconic Agency today.

This announcement is timed to coincide with the agency’s celebration of 50 years in business.

Since 1969, The Yurconic Agency has been providing a complete array of insurance options, including personal, business, life and health, and specialty insurance coverage to the greater Lehigh Valley.

Now, The Yurconic Agency is a regional business, serving six counties, including locations in Hazleton, Lehighton, Pottsville, Reading and Sinking Spring. The change from John Yurconic Agency to The Yurconic Agency marks the start of a new era of business for the local agency.

“We are celebrating this milestone by rebranding our business to be The Yurconic Agency,” said John T. Yurconic Jr., president of The Yurconic Agency and son of Yurconic founder John Yurconic Sr.

“This change signifies something bigger than we could have ever dreamed. We are bigger than one person, we are the sum of every person who makes up this incredible organization. Our new brand means it is not just about John Yurconic, my father or myself. It is about the evolution of this agency and all of the wonderful team members we have today and will have for the next 50 years, who are committed to our core values, to our clients, and to providing the very best solutions for each one of your insurance and business needs.”

For more information about The Yurconic Agency, visit www.Yurconic.com.