• There are over 28 million small businesses in the United States.

• In 2013, consumers reportedly spent over $5.7 billion during Small Business Saturday 3.6 percent higher than in 2012.• November and December account for 40 percent of annual revenue for U.S. retailers.• Awareness of Small Business Saturday rose 4 percent to 71 percent in 2013. More specifically, 46 percent of those aware went out of their way to shop small.• Nationwide support for Small Business Saturday included elected officials in all 50 states who issued 294 city proclamations and 41 state proclamations championing Small Business Saturday.• In November 2013 alone, more than 352,000 tweets were sent in support of Small Business Saturday, many using the hashtags #SmallBizSat and #ShopSmall, a 65 percent increase from 2012.• To date, more than 3.3 million users have "liked" the official Small Business Saturday Facebook page.Source: American Express Research and National Federation of Independent Business