Boscov’s has announced a new in-store and online partnership with Melissa & Doug, the Connecticut-based toy maker, and its support of the company’s Take Back Childhood campaign.

Melissa & Doug toys are products created around the company’s core mission of inspiring open-ended play, and are beloved by kids and families worldwide.

The Take Back Childhood campaign focuses on fostering unscheduled, open-ended play time in an effort to promote creativity, inspire imagination, and reveal children’s passions.

“At Melissa & Doug, we believe it’s through unstructured, open-ended play that children discover themselves, their passions and their purpose. That’s why we’ve focused for more than 30 years on making toys that nurture creativity and imagination in children,” said Melissa Bernstein, co-founder of Melissa & Doug.

Boscov’s has added Melissa & Doug shops to all stores. The shops feature an extensive assortment of Melissa & Doug toys, special pricing, and an in-store play area where kids can play, test and explore the latest Melissa & Doug toys, such as the Fresh Mart Grocery Store and Star Diner Restaurant.

From classic wooden toys to crafts, pretend play and games, Melissa & Doug products provide a launchpad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose.

Since the company’s founding in 1988, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play.

Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential.

For more information, visit: MelissaAndDoug.com.