This summer the Pocono Mountains Visitors Bureau teamed up with three of the destination's largest attractions for a six-week cooperative advertising campaign.

Camelback Lodge and Aquatopia, Great Wolf Lodge and Kalahari Resorts and Conventions, three indoor waterpark resorts in the Pocono Mountains, teamed up with the PMVB to create a campaign that would help brand the destination as "the waterpark capital of the East Coast."Great Wolf Lodge, the veteran of the group, has been a staple in the Pocono Mountains for nearly a decade.When it opened, the completely enclosed 78,000-square-foot water park and 400-room hotel was something completely different to the region. That changed this year.In April, Camelback Lodge a 453-suite hotel attached to Aquatopia 125,000-square-foot indoor water park opened. Kalahari Resorts and Conventions, a 100,000-square-foot indoor waterpark and 457-room African-themed hotel, opened in July.The three should-be competitors saw the opportunity to pool their resources for a $1.35 million dollar media buy."The three resorts are 90 miles from New York City. The largest and most expensive market in the country," said Brian Bossuyt, marketing director for the PMVB."When considering how many potential visitors they can reach they realized it was smarter to act together as a destination rather than alone as rivals."Each property contributed $250,000 and the PMVB handled the rest, seeing this as an opportunity to reinforce its four-season, family friendly brand. Two Pocono Waterpark Resorts commercials were shown on the major broadcast networks WABC, WNBC, WCBS, WNYW, WPIX, WLNY and News 12 as well as Cablevision channels including, HGTV, E!, Lifetime, Food Network, Bravo and OWN in the metropolitan New York market. As an added bonus, revenue for other Pocono Mountains hotels for the month of June was up 19 percent compared to June 2014 according to Smith Travel Research, further proving the destination, as a whole, has and will continue to benefit from the new resorts and corresponding campaign.Blue Mountain is building an outdoor waterpark, slated to open in 2017.