Marketing your business has certainly changed in the 21st century.

Opportunities to market your business are constantly changing and it is difficult to keep up with them.There are the traditional forms, such as newspaper, radio, TV, but nothing compares to the explosion of the Internet and the use social media.There are so many outlets to choose from in social media marketing, from Facebook to Twitter to Instagram to LinkedIn, Google or whatever the millennial generation deems is the most popular of the day.It has become a world of likes, hash-tags and @ symbols, and everyone is walking around with this world in their pocket.It is hard for a small-business owner to keep up with.Any business must be careful with keeping their information current and updated. It can be a daunting task. Also avenues open up for customers and the public to comment and write reviews on your business. It becomes challenging to keep a positive marketing image.One of the best ways to keep on top of this is to Google your business. See what the public is seeing. Even read the reviews on your business.There are many websites which track reviews, such as Yelp, Four Square, and Trip advisor. Even the bad reviews, which are sometimes painful to read, are worth reading. It will help you find ways to improve on your business. Google is a tricky business.Anyone who does a search on your business from a cellphone will automatically get a Google listing. Make sure your hours, location and menu are correct and up to date. Customers will assume they are looking at your website.Sometimes this information is incorrect. You as a business owner can contact Google and register for ownership of your listing, which you can then maintain on your own with the correct information. It is a valuable tool.Tread lightly as you enter the world of the web. One of the best places to get started, besides having your own website, is creating a Facebook page. This can be your window to the world for marketing your business.There are many options to consider when setting this up. What pictures should I use, hours to be listed, special events, and whether or not you want the public to be able to post to your page. It can become very overwhelming very fast.The Tamaqua Area Chamber of Commerce, in cooperation with the Tamaqua Community Arts Center, will help you create your own Facebook page from 5:30 to 7 p.m. Tuesday.You will design a page, customized for your business or organization, learn how to adjust the settings to make it work best, upload and edit your own pictures, and so much more during this hands-on seminar. Bring your own laptop or notebook.The seminar is open to the public and is being held at the Tamaqua Community Arts Center, at 125 Pine Street, in Tamaqua, and pre-registration is required. Call the Tamaqua Chamber at 570-668-1880.