The Peeps brand is opening its factory doors to consumers for the first time while giving back through a partnership with the United Way of the Greater Lehigh Valley. The Peeps Helping Peeps Sweepstakes grand prize includes a trip for four to experience a tour at the Peeps factory in Bethlehem.

To enter, Peeps fans are encouraged to make a $5 or more donation to UWGLV that will go toward supporting community schools.

Through the partnership with United Way, Peeps will also help support education initiatives by raising funds for student programs, including programs to help raise children’s reading scores.

The Peeps Helping Peeps Sweepstakes is open now through April 8. As part of the entry, fans are encouraged to donate $5 to UWGLV by visiting unitedwayglv.org/peeps or by texting “peepsunited” to 40403. The grand prize winner will be notified on or about April 12 and will be announced at United Way’s Day of Caring event on April 18.

To learn more about the campaign, visit unitedwayglv.org/peeps.