Giant Food Stores is announcing the introduction of Giant Direct, powered by Peapod, at the store located at 1241 Blakeslee Blvd. in Lehighton.

This new strategic e-commerce addition to the GIANT family of brands provides same-day pickup service, where online orders are carefully selected within the store and delivered directly to customer vehicles pulled up outside.

“With this new service, our customers will have a more convenient and innovative way to shop,” said Michelle Rex, store manager. “Giant Direct will offer customers the same trusted value and quality they have come to expect from Giant, offered within a simple and easy experience.”

To place an order with Giant Direct, customers can use any device to visit the Giant Food Stores website, the Peapod website, or the Peapod app, enter their ZIP code and begin shopping. Before checking out, they’ll be asked to select when they would like to pickup their order.