The Pocono Mountains Visitor Bureau's new winter marketing campaign, valued at nearly $2 million, is aimed at bringing winter visitors to the area.

The campaign began running in December and is visible within the metropolitan areas of New York City and Philadelphia, as well as along their major arteries, featuring display ads from the PMVB and 10 leading regional partners, including Blue Mountain Ski Area, Camelback Mountain Resort, Cove Haven Resort, Fernwood Resort, The Inn at Pocono Manor, The Lodge at Woodloch, Shawnee Mountain, Skytop Lodge, The PMVB Ski Committee and Woodloch Resort.A variety of advertising and promotional efforts online, outdoor, transit and digital will run in several high trafficked areas, including Commuter Rail Interior Cards and Platform Posters on the NewJersey Transit and for the first time in Baltimore Penn Station; Philadelphia's 30th Street Station and SEPTA; Online on Accuweather.com and nj.com; Billboards along metropolitan New York's I-78, I-80; I-280 and I-287 and Pennsylvania's I-76; I-95 and I-676 and; and Commercials and Live Web Cam Feeds on WCBS, WNBC, WPIX and WTXF. The commercials can also be seen on the PMVB's YouTube channel (youtube.com/poconotourism).The campaign is expected to reach and increase visitation to the four-county destination by capturing the energy and natural elements of the destination. Participate in our social media engagement with Twitter (@PoconoTourism) and Facebook (facebook.com/ poconotourism) by tweeting and posting photographs of the campaign.For more information on the Pocono Mountains including ski conditions, ski and stay packages, special offers, events, directions and more, visit PoconoMountains.com.