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Home Depot breach affected 56M cards

NEW YORK (AP) Home Depot said Thursday that a data breach that lasted for months at its stores in the U.S. and Canada affected 56 million debit and credit cards, far more than a pre-Christmas 2013 attack on Target customers.

The size of the theft at Home Depot trails only that of the heist of data from 90 million TJX Cos. customers, which was disclosed in 2007. Target's breach compromised 40 million credit and debit cards.Home Depot, the nation's largest home improvement retailer, said the malware used in the data breach that took place between April and September has been eliminated.It said there was no evidence that debit PIN numbers were compromised or that the breach affected stores in Mexico or customers who shopped online at Homedepot.com. It said it has also completed a "major" payment security project that provides enhanced encryption of customers' payment data in the company's U.S. stores.But unlike Target's breach, which sent the retailer's sales and profits falling as wary shoppers went elsewhere, customers seem to have stuck with Atlanta-based Home Depot. Still, the breach's ultimate cost to the company remains unknown. Greg Melich, an analyst at International Strategy & Investment Group LLC, estimates the costs will run in the several hundred million dollars, similar to Target's breach.Customers appear to be growing used to breaches, following a string of them this past year, including at Michaels, SuperValu and Neiman Marcus. Home Depot might have also benefited from the disclosure of the breach coming in September, months after the spring season, which is the busiest time of year for home improvement.And unlike Target, which has a myriad of competitors, analysts note that home-improvement shoppers don't have many options. Moreover, Home Depot's customer base is different from Target's. Nearly 40 percent of Home Depot's sales come from professional and contractor services. Those buyers tend to be fiercely loyal and shop a couple of times a week for supplies.