Pittsburgh media has surprising turnaround
PITTSBURGH — In the space of a couple of weeks this spring, Pittsburgh media has lived through a near-death experience and a resurrection.
Owners of the Pittsburgh Post-Gazette last week announced the newspaper’s sale to a nonprofit foundation that said it was committed to keeping it open.
A news outlet that predates the U.S. Constitution was due to close on May 3, which would have made the Steel City the nation’s largest community without a city-based paper.
Weeks earlier, the alternative Pittsburgh City Paper, whose staff learned on New Year’s Day that it was closing after 34 years, roared back to life under new ownership.
They were rare positive developments for a local news industry that has seen its share of the opposite over the past two decades — newsrooms shuttered or thinned out, journalists thrown out of work, consumers drifting away. No one is pretending that a true turnaround will be easy in Pittsburgh. One thing that may help is that the city faced a news abyss and was forced to prepare for it.
“It’s human nature that sometimes you have to be shaken a bit to realize what’s important in your life,” said Halle Stockton, co-executive director and editor-in-chief of the digital news outlet Public Source.
Various incarnations
The Pittsburgh Gazette was born on July 29, 1786, the first newspaper west of the Allegheny Mountains. It went through several names with the expansion and contraction of a newspaper market that supported seven at the beginning of the 20th century. There was The Commercial Gazette, the Gazette-Times and, briefly, the Pittsburgh Gazette and Manufacturing and Mercantile Advertiser.
A consolidation caused by the closing of the Pittsburgh Post in 1927 made it the Post-Gazette, which has remained its name for 99 years.
It had a solid reputation, winning a Pulitzer Prize in 2019 for its coverage of the Tree of Life synagogue shooting. “The Post-Gazette is really the paper of record for this city,” said Kevin Acklin, chief of staff to a former Pittsburgh mayor and former president of the Penguins hockey team. The other longtime “paper of record,” The Pittsburgh Press, closed in 1992 after a Teamsters union strike.
Labor woes marred the Post-Gazette’s last few years as well. Much of the staff was on strike between 2022 and 2025, though the newspaper limped along. Its owner, Block Communications, Inc., announced the closing on the same January day that the U.S. Supreme Court rejected its appeal of a ruling on health benefits seen as favorable to former strikers.
Since then, rumors about its future ebbed and flowed. Acklin worked this winter with other investors to buy the newspaper, but a potential deal fell through when Block insisted the union not be part of it.
To anyone watching closely, a clue to the newspaper’s future was revealed across town in mid-March.
“You thought we were dead and gone, didn’t you?” Ali Trachta, top editor at the Pittsburgh City Paper, wrote on the outlet’s revived website. “So did I. But, to be honest, only very briefly.” She announced that the paper was returning to cover community news, politics, the arts, “and the creative, weird and uniquely Pittsburgh stories” that have defined it since its founding in 1991.
A new nonprofit, Local Matters, led by a former engineering manager at Apple, had gathered investors to buy the City Paper. It would return to printed editions on a monthly basis and was launching a membership program for readers to pledge support. Most of its staff would return. The paper was printed weekly until its previous owner in 2025 said it would shift to only four printed editions a year.
That former owner? Block Communications.
New nonprofit
When Block announced its sale of the Post-Gazette last week, it was also to a nonprofit. The Venetoulis Institute for Local Journalism, which publishes the digital success story The Baltimore Banner, bought the Post-Gazette even though Block said it was not the highest bidder.
Many in Pittsburgh feared it would be sold to a hedge fund notorious for stripping newspapers of resources.
Does that make Block, long seen as a villain in the local journalism industry, a hero in this story?
“For better or worse, the Blocks will never get credit for that,” said Andrew Conte, a journalism professor at Point Park University who runs Pittsburgh’s Center for Media Innovation. “But it does seem like they made an effort to come up with the best outcome they could as they were leaving Pittsburgh.
“They could have just walked away and said, ‘You know, we’re done.’”
Now the work begins. Venetoulis officials did not return inquiries from
he Associated Press. The institute’s benefactor, hotel magnate Stewart Bainum Jr., has said that he plans to invest $30 million in both the Banner and Post-Gazette over the next five years.
The Newspaper Guild of Pittsburgh said it hopes to be part of the process of rebuilding. Whether the union will be invited is uncertain.
Anticipating a Pittsburgh without the Post-Gazette, other news sources in the city had begun making plans to fill gaps in the marketplace, and they’re not necessarily changing them because of the sale.