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Giant launches planet initiative

The Giant Company announced its Healing Our Planet initiative, in partnership with its customers, raised more than $1.46 million to support Rodale Institute, Planet Bee Foundation and Keep Pennsylvania Beautiful.

The campaign, now in its third year, has raised more than $5.6 million to grow health and sustainability initiatives centric to connecting families for a better, more sustainable future.

John Ruane, interim president announced the campaign results at Rodale Institute in Kutztown, presenting $850,092 to support the nonprofit’s regenerative organic agriculture initiatives, including climate science research to strengthen food system sustainability practices and climate resilient communities for generations to come.

From March 1 through May 31, customers at Giant were invited to round up their grocery purchases to the nearest dollar or convert their Choice points into a donation to support Healing Our Planet partners.

Since 2021, The Giant Company’s partnership with Rodale Institute and its 386-acre experimental farm has supported key initiatives to grow farmer training and mentorship, organic farm transition consulting, and soil health research. Additional funds will help Rodale Institute grow its scientific research to develop best farming models and practices for climate-resilient agriculture.

For more information visit giantfoodstores.com/pages/our-purpose.