Blue Ridge Communications takes the lead on its community oriented Touch A Heart initiative designed to get personal, handmade Valentine’s Day cards into the hands of those who might not otherwise receive one - particularly nursing home residents, our veterans, and soldiers.

The company recently launched its eighth annual campaign and is looking for people to join in spreading a little joy.

“We had a very successful response with last year’s initiative,” said Julianne Brixius, marketing/public relations coordinator for Blue Ridge Communications. “This year, more than ever, people will really appreciate these powerful messages of love, joy, and hope. With the public’s help, we are looking to do just that.”

Blue Ridge is once again encouraging everyone, young and old, to make handmade cards with their own personal touch, a special message, and their name, to show the outpouring of kindness for which our communities are known.

Last year’s initiative brought in well over 9,000 handmade cards throughout the Blue Ridge service area that were distributed to over 50 organizations - including nursing homes, hospitals, VFWs and other veterans organizations.

For more information about this initiative, simply visit www.brctv.com/heart21.

Individuals and organizations can send their cards to Blue Ridge Communications, Attn. Julianne Brixius, P.O. Box 215, Palmerton, PA 18071. You may also contact Brixius at 610-826-9080, ext. 2299, with any questions.

The deadline to return handmade Valentine’s cards to Blue Ridge is Feb. 3 to allow time to distribute them.

Blue Ridge Communications is the nation’s 18th largest cable company, and provides high-speed internet, TV and phone services to northeastern and southeastern Pennsylvania.