As part of its Epic for Everyone platform, Vail Resorts Inc., owner of Jack Frost and Big Boulder ski resorts, plans to launch new programs at more than a dozen resorts that serve major metropolitan areas, including New York City, Washington, D.C., Philadelphia, Boston, Cleveland and Seattle.

The company will provide free lift tickets, ski school, equipment rentals and other services to local nonprofits, who will combine those services with youth mentorships.

Vail Resorts Chief Executive Officer Rob Katz and his wife, Elana Amsterdam, will personally donate $10 million, over the next five years, to participating nonprofits to help develop and expand programs, fund transportation and support other needs necessary to provide mountain access and engaging experiences.

The goal of the new initiative, which is expected to launch during the 2020-21 winter season, is to enhance access to winter sports for under served youth and inspire the next generation of skiers and riders.

The Katz Amsterdam Charitable Trust will immediately work to identify nonprofit partners and begin making charitable donations to allow the new and expanded programs to begin next season. The Trust will be looking for nonprofits that work with under served urban youth and are passionate about the benefits of getting kids outside.