Log In


Reset Password

Buying gift cards? Things to keep in mind

According to the personal finance website, WalletHub, approximately 41 percent of gift recipients are saying what they want most this holiday season is gift cards.

This continues a decade-plus trend of gift cards topping the list of the most popular holiday presents.

Here are some of the rankings WalletHub has bestowed on some of the most common gift cards purchased.

Best gift cards

1. iTunes Gift Card

2. Starbucks Gift Card

3. Walmart Gift Card

4. Victoria’s Secret Gift Card

5. Amazon Gift Card

Biggest buyer discount

1. Dunkin’ Donuts Gift Card (24.83 percent discount)

2. Fandango Gift Card (19.90 percent discount)

3. H&M Gift Card (15.03 percent discount)

4. Cabelas Gift Card (13.51 percent discount)

5. Olive Garden Gift Card (12.06 percent discount)

Most popular gift cards

1. Amazon Gift Card (rank 1)

2. Visa Gift Card (rank 1)

3. Walmart Gift Card (rank 3)

4. iTunes Gift Card (rank 4)

5. American Express Gift Card (rank 4)

Highest resale value

For a $100 Gift Card:

1. Netflix Gift Card ($86.11 value)

2. Best Buy Gift Card ($85.30 value)

3. Walmart Gift Card ($84.92 value)

4. Apple Store Gift Card ($84.25 value)

5. Applebees Gift Card ($83.40 value)

Other key findings

• Trader Joe’s gift cards have seen the biggest increase in popularity in the past year.

• Apple Store gift cards and H & M gift cards have seen the biggest drop in popularity.

• Gift cards for Cinemark ($55.81) and Dunkin’ Donuts ($61.84) have the lowest resale value.

• The year’s least discounted gift cards belong to Costco (0.04 percent) and Netflix (0.10 percent).