Todd Moore is on a mission to protect the public from developing melanoma.
Moore is the inventor and entrepreneur of WowTowels, a fledgling company based in his Albrightsville garage. His flagship product, the WowTowel, an oversized 88-inch by 86-inch looped cotton terry towel/beach blanket is already in production.
"A WowTowel is a revolution. It's a change of how we do things," Moore said.
"We can no longer go to the beach and think that we can burn and nothing is going to happen. Melanoma is an issue," he continued. "I've designed the WowTowel with this in mind."