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Masons Cold Beer celebrates grand opening

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    ABOVE: Liz Mason Herring, right, with employee Jennifer McGuire, is part of the family behind a new beer store in Jim Thorpe. Mason’s Cold Beer will hold a grand opening week starting Saturday.

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    Mason’s Cold Beer is located next to the Jim Thorpe Market. CHRIS REBER/TIMES NEWS

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    LEFT: Liz Mason Herring of Mason’s Cold Beer in Jim Thorpe looks over a recent order inside her family’s store. CHRIS REBER/TIMES NEWS

Published March 23. 2019 06:41AM

In high school and college, Liz Mason Herring worked a part-time job at the Jim Thorpe Market.

She never would have imagined that her life and career would bring her back to the same part of town.

But when her dad opened a beer store nearby and asked her to manage it, she was excited to see some of the faces she got to know a decade before.

“To come back around and see those same people, and to catch up, is nice,” she said.

Mason’s Cold Beer, which is located right next to the market, first opened its doors in the fall. Now, they want to officially welcome the public with a week of events.

Mason’s grand opening week kicks off on Saturday. During the week they plan to hold five samplings with beer from Yuengling and Founders, homemade hot sauce tastings and snacks for customers. They’re also planning on discounting one of the most popular brands — Miller Lite — selling a 30-pack for $19.99.

“Saturday is the real kickoff. We’ll have tastings and prize drawings the rest of the week,” Herring said.

Herring’s father, Todd Mason, had long thought of opening a beer store in Jim Thorpe. He found a willing partner in the Jim Thorpe Market and found the land to build it on the far side of the market’s parking lot.

The whole family, including Herring’s husband, mom, sister and brother-in-law contributed to the project.

Along the way they were approached by the Pennsylvania Liquor Control Board, which agreed to lease the other side of the new building as a new location for their Fine Wine and Good Spirits store in the borough.

The combination of the three stores, which is now being called the Jim Thorpe Market Complex, represents one stop shopping for residents, she said.

“People to don’t even have to get in their cars to go buy dinner,” she said. “They just stroll over to the market,” she said.

Mason’s has six-, 12- and 24-packs. They carry beer, alcoholic teas, spiked seltzer and cider.

The store tries to carry varieties that are popular with everyone from beer snobs to someone who’s buying something for a friend’s party.

There’s everything from a $3.50 six-pack up to Founders’ KBS, a highly desired beer which costs $26 for a four pack.

Since the store has opened, Herring has seen a big growth in the spiked seltzer market. They now have a whole refrigerator case dedicated to alcoholic seltzer and tea.

While they hope to use sampling events to let customers sample new things, they also want to hear from customers. Right now, if you suggest a beer on the Mason’s Cold Beer Facebook page, you can be eligible for a drawing.

They’ve already added new items based on what customers suggested.

“We really want to know what the customers want to try,” Herring said.

Mason said the store’s staff have gone out of their way to learn more about what they sell so they can make an informed recommendation when someone who is not a regular beer drinker comes into the store.

“Our goal is to make it not intimidating, to have a shoppable store with convenient parking and lottery,” she said. “Something for everyone.”

To learn more about the grand opening week at the store, look up Mason’s Cold Beer on Facebook.

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