Dog Tag Brewing is trying to reinvent the toast, and one of Jim Thorpe's fallen soldiers is helping them reach their goal.

In the summer of 2013 Seth Jordan, a former United States Marine helicopter pilot, turned his hobby into a business with the launch of Dog Tag Brewing.Dog Tag is a craft brewery with a twist. Each can is dedicated to the memory of a fallen military member.The first batch of 500,000 cans features a dozen military members who have lost their lives in the line of duty.One of the "Fallen Heroes" chosen by the company is Jim Thorpe native Sgt. Andrew J. (AJ) Baddick. Baddick lost his life in Iraq in 2003, while attempting to save another soldier after a vehicle plunged into a canal near Abu Ghraib Prison."We hope that people read the can, toast the hero then go online and read more about the person," said Katy Jordan, marketing director of Dog Tag Brewing.The cans have a short biography of the fallen soldiers on the back, but the company lists a longer version on its website,

www.dogtagbrewing.com.Because of the printing process the company uses, individual labels can be made.AJ's mother, Ann Baddick Adams of Jim Thorpe is happy with the company's decision. "This is awesome, more people should know about it and where the beer can be purchased. It would be nice if there would be six packs of just AJ's cans available," Adams said.Her idea veers slightly away from the company's goal."If you buy a case of our product you're not going to get 24 of the same can," Jordan said."You'll get a representation of all of the different cans. We are the only beer company in the United States to print individual cans."The company currently produces a lager and an India Pale Ale, known to beer connoisseurs as an IPA. There are plans to add a Scotch Ale in early 2015.The beer can be purchased locally at Highland Beverage in Jim Thorpe. Owner Tom Highland mentioned that several other beer companies have done things for veterans, but nothing like this."I think it's a nice idea to honor the veterans that were killed and help the charities chosen by the families. Printing the history of an actual individual who dies in action on the cans makes it more personal," Highland said.The first 12 heroes to be featured on the cans were all chosen by the company through word of mouth and friends talking with friends."Now people contact us through our website or Facebook page to get their hero featured," Jordan said. "We don't want it to be somber, we look at it as more of a celebration of life."The company also donates a portion of the proceeds to a charity chosen by each family.Given Baddick's love of water, serving for years as a whitewater rafting guide on the Lehigh River, his family chose Warriors in Quiet Waters as the beneficiary.The organization's mission is: "To help reintegrate traumatically combat-injured U.S. veterans and active service members from recent wars into society by building hope and resilience, facilitating camaraderie, and providing security and serenity through fly fishing and other high quality therapeutic recreational mediums in southwest Montana.""AJ would love this," Adams said. "AJ loved the Army, kayaking, beer and more beer. I take beer to Arlington to pour on his grave. Now I take HIS beer."