Beer and the Super Bowl go hand-in-hand, just look at how much brands spend on the advertising each year.

In Pennsylvania, many folks will buy their big game brews from a local beer distributor. And this year, distributors are offering a lot more variety thanks to a new law that allows them to sell beer by the six pack, as well as individual bottles and cans.The new law only took effect in mid-January, but local distributors were eager to start selling sixers."It's opened the door for everything for us. In the past, all we could sell was a full case," said Craig Gilham, president of Dunbar Bottling Co. in Lehighton.It's just in time for the Super Bowl - a big day for parties amid what is typically slower time of the year for distributors."I'm hoping for a busy weekend. This is a slower time. After Christmas, I think everybody's recuperating," Sharon Zigenfuss, owner of Zig's Beverage in Weissport, said.The new six pack rules mean that customers get a wider range of options for their beer.That means more craft beer from microbreweries all over the East Coast, as well as imported beer, Gilham said."There are so many different styles - porters, stouts, oatmeal stouts, IPAS, ales, and the door has just blown wide open with the craft industry and imports," he said.It also means that customers can try a few of the craft beers - which tend to cost more than the average domestic case - before committing to an entire 12 or 24 pack, Zigenfuss said."It makes it easier for the customer if they want to try something before buying the full case," Zigenfuss said.Gilham said he's already noticed some products that are more popular in a six pack than a case, like ginger beer for use in mixed drinks.In Weissport, she said she gets a lot of tourists who are looking for something smaller than a case.When the law was passed, Gov. Tom Wolf said that it was the biggest change since prohibition. These days there are few things in politics that everybody can agree on, but modernizing alcohol sales in Pennsylvania was one of them."Pennsylvanians waited decades to bring their beer and wine systems into the 21st century," said Governor Tom Wolf.For 70 years, Pennsylvanians bought beer the same way - cases from the distributor, and on Sundays or after hours, a six-pack from the bar."It probably hadn't changed since the days of prohibition, until two years ago, when we were able to start selling 12 packs," Gilham said.Two years ago the state said they would allow distributors to start selling 12 packs of beer, after grocery stores started selling beer by acquiring liquor licenses from restaurants.But the playing field wasn't truly level until the distributors got a right to sell six packs."I have a good feeling about this - that it's going to help our business tremendously," Dunbar said."All of the distributors in the state of Pennsylvania who jump on this are gonna see their sales start to come back, and do some business."