From now through Feb. 28 customers at Giant, Martin’s and Giant Heirloom Market stores are invited to round up their grocery purchases to their nearest dollar or convert their Choice points into a donation for their local public school districts’ food programs.

Launched in 2021 to address the issue of childhood hunger in local public schools in the communities it serves, The Giant Company, together with its customers, have raised more than $4.8 million to date through the Feeding School Kids initiative.

Funds have helped school districts support meal programs and address food insecurity from supplying backpacks with weekend food to clearing outstanding student lunch debt to building on-campus food pantries.