LV auto show unveils new vehicles, mascot
The Greater Lehigh Valley Auto Dealers Association is hosting the 2026 Lehigh Valley Auto Show, with new vehicle innovations, the inaugural Cars & Kids, Because We CARe Community Gala, a new Bernese mountain dog mascot named Driver and expanded nonprofit and community outreach initiatives.
The annual Lehigh Valley Auto Show, themed “Accelerating Excellence,” will take place March 18-22, across Lehigh University’s Goodman Campus, bringing together leading automakers, emerging technology and community-driven programming in one of the Northeast’s fastest-growing regions.
“This year, we’re showcasing more than vehicles, we’re showcasing progress,” said Dan Moyer, executive director of GLVADA. “Economic progress, technological progress, and the incredible momentum of the Lehigh Valley.
“The vehicles you see today represent the future of the auto industry. A future that is cleaner, smarter and more connected.”
SUVs and crossovers will headline this year’s show, reflecting national trends as the segment now represents nearly 80% of vehicles on the road.
Attendees will have the opportunity to compare models side by side across categories, including electric vehicles, hybrid SUVs, performance models and advanced driver assist technologies.
Vehicles featured at the show will include:
• Acura SH-AWD MDX, Lehigh Valley Acura.
• Audi Q5 Quattro, Ciocca Audi.
• Chevrolet Corvette Stingray LT1 in Roswell Green, Outten Chevrolet.
• Mercedes-AMG E53, Mercedes-Benz of Lehigh Valley.
• Porsche Panamera 4 E-Hybrid, Porsche Lehigh Valley.
• Subaru Outback Limited XT, Faulkner Subaru.
The inaugural Cars & Kids, Because We CARe Community Gala, which will take place Saturday, March 21, from 5:30 to 9:30 p.m. at Wind Creek Bethlehem.
The gala will bring together community leaders, nonprofit partners and supporters for an evening of dining, entertainment and philanthropy. GLVADA will award more than $70,000 in grants to nonprofit organizations serving children and families throughout the Greater Lehigh Valley. All proceeds from the gala support charitable outreach, auto industry career exploration, and youth education programs through the Cars & Kids, Because We CARe Foundation.
GLVADA also introduced its official mascot, Driver, a Bernese mountain dog sponsored by First Commonwealth Federal Credit Union that will serve as a community ambassador at the show and future events.
Show Features for 2026 Include:
• Expanded SUV, electric and hybrid vehicle showcases, highlighting the progression of technological advancements in the automotive industry.
• Shiftn2Gear Tuner Show, featuring a lineup of custom-tuned and modified cars.
• Driver, GLVADA’s new Bernese mountain dog mascot, sponsored by First Commonwealth Federal Credit Union
• Kendra Scott jewelry activation and fundraiser.
• Classic Car Club displays, including Thunderbird Club, March 20; Corvette Club, March 21; and Mustang Club, March 22.
• Singer-Songwriter Kendal Conrad returns to perform the national anthem at the Cars & Kids Gala.
• Daily Tasting Events, where attendees can enjoy local libations while exploring the show.
• Marketplace Marvel, a unique shopping experience featuring local businesses and one-of-a-kind finds.
• Scouting America Pine Wood Derby races.
• Special appearances on March 22 by Miss Pennsylvania, from 11 a.m. to 1 p.m., and the Lehigh Valley Phantoms, from noon to 2 p.m.
The show will be held at the Murray H. Goodman Campus Lehigh University at the following times: March 18, 5:-8 p.m. and March 19-21, 10 a.m. to 8 p.m.
For more information, visit lehighvalleyautoshow.org.