It will soon be the day of the big game, which means customers will soon be ready to pounce on their favorite eats.

Sunday’s Super Bowl extravaganza pits the New England Patriots against the Seattle Seahawks to see who takes home the Vince Lombardi Trophy.

But, for a good many, having comfortable foods to chow down on is perhaps just as important as the final results on the scoreboard.

Local businesses such as Sapore Restaurant in Lehighton say that despite the guaranteed uptick and workload in food sales, they’re up to meeting the challenge.

“Our top sellers are typically pizza and wings,” said Kayla Ahner, management. “They like our homemade sauce, (as well as) ranch and blue cheese.”

Ahner noted they’ve already started taking preorders in advance of Sunday, when peak hours for customers to pick up their goodies are between 4 and 5:30 p.m.

She added they’ll have extra staff, as well as extra people to cash customers out at the register.

Ahner said the business will be well equipped to meet the high demand of customers.

“Let’s get it,” she said. “It (just) means it’s time to rock ‘n’ roll.”

Ahner added it’s all about “meeting people’s expectations” and giving them “the biggest bang for your buck.”

Jake Thomson, owner of Thomson’s Meat Market in Walnutport, explained one of their top sellers for sure is their 10-pound bag of chicken wings.

“The chicken wings go like crazy,” Thomson said. “Also our beef sticks, ring bolognas, smoked cheese — everybody’s taking them to parties.”

Thomson said staffing shouldn’t be too much of a concern.

“We’re usually pretty well staffed on weekends,” he said. “As long as everybody shows up to work, I think we’ll be fine.”

Thomson said that while Sunday will no doubt be busy, it’s usually the days leading up to the game when they see their highest volume of customers.

“Here, because it’s not hot food, they’ll start buying food Friday, Saturday, so that they can try to avoid the rushes,” he said. “Sales are usually up for the Super Bowl with people having parties.”

Chris Kinsley, president, Kinsley’s ShopRite of Brodheadsville, said Super Bowl weekend marks the store’s second best week of the year in chip sales (July 4 is their best).

“It’s like a national holiday, sales-wise,” Kinsley said. “Everybody goes to Super Bowl parties or watches it at home.”

Kinsley added they’ll be looking to sell 10,000 chicken wings alone on Sunday, and noted pizza sales are also great as well.

He said business starts picking up Thursday all the way up until around 3 and 4 p.m. Sunday, and added it helps every department, such as the bakery with cakes and rolls, the seafood department with items such as shrimp, not to mention beer and wine sales.

“It’s a great week,” Kinsley said. “It’s going to be cold; hopefully they’ll still shop.”

Kinsley emphasized how important an event such as the Super Bowl can translate to such heightened sales.

“It’s amazing how a single game means that much,” he said. “It’s one big party.”