Schuylkill Winterfest, a family-friendly winter celebration, will take place Jan. 17 from noon to 5 p.m. at Alvernia University Pottsville CollegeTowne, the Schuylkill Chamber of Commerce announced.

Billed as “The Coolest Event in Schuylkill County,” Schuylkill Winterfest brings the community together for an afternoon of live entertainment, shopping, food, beverages and interactive winter-themed attractions spread across both indoor and outdoor spaces.

“Winterfest continues to be a celebration of everything that makes Schuylkill County special,” said Tony Merchlinsky, member relations and marketing director of the chamber. “It highlights our local businesses, embraces regional traditions, and creates a fun, welcoming environment for the community, even in the heart of winter.”

Craft and artisan vendors will be located indoors at Alvernia University Pottsville CollegeTowne, providing a comfortable shopping experience. Food trucks, local wineries, kids activity areas and additional attractions will be outdoors, with designated areas featuring heat sources to help attendees stay warm while enjoying the festival.

The event will feature dozens of local vendors, food trucks, wineries and a Yuengling beer garden. Live music by The Zenith will anchor the entertainment lineup throughout the afternoon, alongside signature attractions and competitions, including:

• Ice carving demonstration at 1:30 p.m., sponsored by Geisinger.

• Mrs. T’s pierogy eating contest at 2 p.m.

• Boilo contest at 3 p.m.

• Kids play area and family-friendly attractions

Schuylkill Winterfest 2026 is supported by a network of local and regional sponsors, including Bob Weaver Auto as mug sponsor; Explore Schuylkill as entertainment sponsor; CACL Financial as information center sponsor; Geisinger as ice carving demonstration sponsor; Fighter’s Heaven and Quandel Enterprises as logo sculpture sponsors; Prominent Cleaning Solutions as frozen throne sponsor; and supporting sponsors Arrow Studio & Events, Hidden River Credit Union and Sterman Masser Inc.

There is no admission charge for Schuylkill Winterfest, and free parking will be available near the event.

For updates, schedules and vendor information, follow Schuylkill Winterfest and the Schuylkill Chamber of Commerce on social media.