The Giant Company announced a $100,000 donation to The Nature Conservancy to assist with regenerative agriculture practices in the Chesapeake Bay region.

The funding will support farmers in adopting new technology and implementing innovative practices that reduce tillage, promote multi-species cover crops, and reduce fertilizer application with the goal of improving water quality in local streams throughout Delaware, Pennsylvania and Maryland communities and the Chesapeake Bay.

“As a grocer, we rely heavily on our food and agriculture partners, so anything we can do to further support the work they do, enables us to continue to provide fresh, quality, wholesome products to the families we serve,” said Rebecca Lupfer, chief merchant at Giant. “Funding regenerative practices like the work being done by The Nature Conservancy throughout the Chesapeake Bay region is another way we can make a difference in helping to heal our planet.”

“This grant from The Giant Company will support farmers testing innovative agricultural practices that both benefit their bottom line and provide cleaner water to the Chesapeake Bay,” said Amy Jacobs, director of the Chesapeake Bay Program at The Nature Conservancy. “Restoring the bay and supporting a thriving farming industry to provide our food requires finding solutions that work for both people and nature, which regenerative agriculture helps us do.”

Held annually on Oct. 12, National Farmers Day recognizes the integral role farmers play in bringing food from farm to table. The Giant Company is proud to partner with more than 100 local farms to provide fresh, high-quality products to customers.