The Pocono Mountains Visitors Bureau announces Sarah Farrell has been named regional sales manager. In this role, Farrell will focus on building strategic relationships with meeting planners, corporate clients and group travel organizers across key markets including Philadelphia, New York and New Jersey.

With more than 17 years of hospitality experience at leading regional properties such as Mohegan Pennsylvania and Mount Airy Casino Resort, she brings deep knowledge of the Pocono Mountains and a strong commitment to showcasing its diverse venues and attractions.

Farrell’s efforts will center on driving new meetings, events and group business to the region, highlighting the Pocono Mountains as an accessible, dynamic destination for planners and attendees alike. Farrell joins Leigh Velez, who is also regional sales manager with the PMVB since 2023.

“Our destination is now served by not one, but two capable and caring individuals who go above and beyond for planners and corporate groups to ensure the Poconos experience is second to none,” said Chris Barrett, president/CEO of the Pocono Mountains Visitors Bureau. “I welcome Sarah to the team and look forward to her ability to make more leads for our meetings properties as well as connections for people seeking what the Poconos has to offer.”

“I’m thrilled to join the PMVB to team up with Leigh to provide the best representation possible for our member properties, planners and groups in the Poconos,” added Farrell. “Our destination knows hospitality and provides access to some of the best blends of outdoor recreation, nature, wellness, team building and facility-rich experiences anywhere within the northeastern U.S.”

In her new role, Farrell will lead efforts to promote the Pocono Mountains as a top choice for meetings, conferences, and group travel. She will collaborate with meeting planners, corporate groups, and tour operators to drive group business to the region’s hotels, resorts and attractions. A longtime advocate for the Pocono region, Farrell is passionate about connecting clients with the area’s diverse venues and experiences to create memorable events.