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Free Rita’s Italian Ice on first day of spring

Rita’s Italian Ice & Frozen Custard, the iconic frozen treats destination and, for many, the brand that is synonymous with the first day of spring, invites guests to celebrate the arrival of the new season with a free Rita’s Italian Ice giveaway on Tuesday.

Guests who visit a Rita’s location on Tuesday will receive a 6-ounce Italian Ice in the available flavor of their choice.

Guests can pick from Rita’s Italian Ice classics or try Rita’s newest flavor, SOUR PATCH KIDS Watermelon Ice, inspired by the sour-then-sweet candy.

SOUR PATCH KIDS Watermelon Ice will be available at Rita’s for a limited time.

“Our first day of spring giveaway has become a cherished tradition with our guests, and this year, we’re elevating the celebration with the exclusive launch of SOUR PATCH KIDS Watermelon Ice,” said Linda Chadwick, President & CEO of Rita’s. “At Rita’s, our guests inspire us to push our flavor innovation further each year.”