Boscov’s is excited to announce a $1 million goal for charity as it launches its 25th Friends Helping Friends event on Wednesday.

“Throughout the markets we serve, over 3,000 nonprofit organizations have been working to distribute shopping passes giving their supporters a 25% discount on almost everything we sell,” said Jim Boscov, chairman and CEO.

“Now, more than ever, we need the services that these charities provide in all of our communities,” he added.

The 25% off one-day event represents Boscov’s biggest sale of the year and has become an annual occasion many use to do their holiday shopping and support their favorite charity at the same time. In addition to the largest discount of the year, all Boscov’s stores will offer extended store hours from 8 a.m. to 11 p.m.

“This event has developed into a wonderful opportunity for both our customers and nonprofit partners and we believe the $1 million goal is realistic,” said Jim Boscov.

Register to win a $100 Boscov’s gift card (one winner per store.

Customers donate $5 to a participating nonprofit and receive a 25% off shopping pass. Customers can donate $5 and receive their shopping pass in-store on the day of the event. For details, visit boscovs.com/FriendsHelpingFriends.