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Weis Markets launches low price program for produce

Weis Markets announced the expansion of its Low, Low Price Program to its produce department, reducing prices on 60 of its best-selling produce items including bananas, potatoes, apples and bagged salads.

The Low, Low Price program, launched in January 2019 when prices were reduced on 7,000 items throughout the store, is designed to be the lowest everyday price in the market.

“Our Low, Low Price program for grocery items has helped customers save millions of dollars since it launched,” said Ron Bonacci, Weis Markets vice president of advertising and marketing. “The logical next step is extending it to produce to help customers save even more. It’s a winning combination: lowest every day produce prices in the market on great, high quality produce.”