PPL Electric Utilities announced that Lori Mueller will serve as vice president of customer services.

Mueller will oversee the company’s efforts to strengthen customer experience.

As a member of the senior leadership team, she will play a vital role in supporting PPL Electric Utilities’ strategic priorities and commitment to deliver for its customers.

Before joining PPL Electric Utilities, Mueller most recently served as vice president of Operations and Customer Experience for Affinegy Inc. in Austin, Texas, where she oversaw customer operations, customer engagement and satisfaction, and product road maps to improve product success.