Phone app makes paper come to life
A picture might be worth a thousand words. But can a photograph speak to you?
Surprisingly, the answer is yes.A free iPhone and Android app called "Prindeo" is teaming up with the Times News to bring our images and advertisements to life."It's no secret that the whole world is going mobile," said Troy Spring, founder of Prindeo."It's no secret that video content is everything right now in the digital space. It led to the question: 'How do we bring video to print?' The way to do it was through image-recognition technology. It's made to be engaging and fun."After downloading the app, it's a simple process to work Prindeo's exciting and effortless magic.The reader opens the Prindeo app, points his smartphone camera at the image, and the reader will automatically be redirected to extra content, including videos, web galleries, exclusive articles and much more."Imagine a day where a 15-year-old boy sitting with his father after dinner and the father is reading the newspaper," Spring said. "And the boy says 'Dad, are you done with the newspaper?' It's not happening nowadays … it's really about reinventing print and what more it can do in this day and age. It will become the fastest and easiest way to get your news. When you scan an image and you want information fast, there is nothing standing in the way of getting your information fast with Prindeo."Spring and his staff, who are in the Mahoning Valley, have been working with this technology for over three years.The app has many uses, including making advertising come alive. "We are an organization that strives to improve," said Kevin Hardy, advertising director."We are proud and excited to change the way people interact with their local newspaper. We hope our readers and advertisers enjoy the new TNlive bonus material and share this excitement with everyone they know.""I wanted to make every static image, newspaper, magazine or direct mail piece just a little more relevant in a mobile-enabled world," Spring said."That was the goal. The reality of image-recognition technology is that we can make that player come alive. We can make that political candidate come alive, scan their face, and hear their message."If a play button is shown in a caption, that means there is extra content waiting for the reader. Look for the ad in the newspaper daily to show you what bonus content we have.This is an exciting way for the Times News to give more perspectives from that highly controversial board meeting, that big District 11 playoff game, or the town of Jim Thorpe in full holiday swing.PRINt and viDEO are now one, thanks to Prindeo.