Early Thursday morning a small Carbon County town was ready for its close-up as a 19-person crew took to the streets of Jim Thorpe for a winter photo shoot.

Macy's Department Store starts the production of its seasonal clothing lines months before the snow starts to fall or leaves begin to change color.Models Barbara Fialho and Josh Wald donned leather jackets, wool ponchos and knit sweaters under the 90-degree July sun while rushing between shops and tucked-away street corners to show off the cold-weather line.Michelle Hynek, producer for First Shot Productions in Los Angeles, has been orchestrating Macy's photo shoots for close to six years. Hynek said five towns were presented to the department store directors before Jim Thorpe was chosen."The requirements were that it be only a two- or three-hour drive from New York and have the look Macy's was going for. Beacon, New York, was a contender," she said. "We saw how adorable the town was and the client loved it," Hynek said."We Google-researched the location, then came on Monday to scout the site. All the local people have been really lovely and gracious."Over the course of two weeks a crew for the shoot was constructed, from makeup and wardrobe coordinators to assistant photographers and van drivers."It's a well-oiled machine," Hynek said.The three-day project began Tuesday at Skytop Lodge in the Pocono Mountains before taking over the historic district for nearly 12 hours on Thursday.New York based-photographer Anne Menke is well-known for her work in Vogue, Sports Illustrated and Allure. She has photographed fashion couture on the mountains of Peru, the plains of Mongolia and now the train tracks of Carbon County.Menke led the models to several locations within the historic district, including Somersault Letterpress and Sellers Used Book Store on Broadway, the stone row block of Race Street, the train station and sections of the Lehigh River."Anytime we can get national publicity, everybody benefits," said Mitch Hanson, co-owner and letter press operator of Somersault."This is really special," Menke said. "It was a good find. We are so used to doing stuff with thousands of people that a small town is really nice."The people have been really sweet and accommodating."Menke said her biggest challenge of shooting a reverse season clothing catalog is avoiding the vegetation."We have to escape the flowers and all the Fourth of July decorations that are around," she said with a laugh.Hynek said one of her hardest photo productions was in the middle of winter in Washington, D.C."The models were in spring dresses in the snow and we couldn't have heaters on because of the national monuments. The Potomac River is the coldest place I've ever worked," she said.Along with the weather, the logistics of navigating the small streets can be difficult.According to photography assistant Noel Federizo, "being able to move an entire crew around, a small time is hard. Sometimes we just invade a town," he said. "It's a very quaint town and everyone's been really kind."A small group gathered as Victoria Secret model Fialho posed on the balcony of the Broadway Inn in a brown and black poncho for a few close-up shots.Nancy Zeigler, marketing director for the inn, said she was happy to host the department store's catalog production."We're so grateful Macy's has chosen our beautiful little town and we're thrilled to be a part of it," she said."It's a great little town, we would come back any time," said Menke.