An estimated 246,660 new cases of invasive breast cancer will be diagnosed in women with 40,450 resulting in fatalities, according to the Susan G. Komen Foundation.

The disease will also cause 440 deaths in men by this year's end.Jack Frost Big Boulder hosted its ninth annual Ski for the Cure on Saturday afternoon.Bernie Oldroyd, Ski for the Cure Coordinator, faced breast cancer in 2009 and again in 2014.It's because of her tough battle she learned the importance of bringing attention to the cause."It's unfortunate she had to suffer," said Oldroyd's sister Arlene Grinnell. "We hope to find a cure before our granddaughters are older. We couldn't have done this without all the business and community support.""Today is a very special day," Oldroyd said. "This event has blossomed into something we really have come to cherish and honor survivors and those we have lost."The day began at 8 a.m. with registration for the pledge ski-a-thon, followed by timed race gates for the Jack Frost Big Boulder Pink Olympics. The dedication run on the Lehigh Trail followed.Albrightsville resident and Jack Frost Big Boulder ski instructor Oldroyd gathered with her fellow instructors to announce the names of the dedication plaques of survivors or honoring those lost."The dedication run is really the heart of the day. We are all here remembering someone we loved," she told pink-clad crowd.Special mention of her mother-in-law was made at the start of the program."She had a double mastectomy four years ago. She was 100 years old when she passed away in October."Over a dozen names of mothers, sisters and grandmothers were called as each plaque was raised with a moment of silence.Bethlehem bagpipers Jim Baldree and Friends played on while skiers took their places at the top of the trail."We came to support the cause," said Baldree, whose own sister-in-law is just finishing cancer treatment.Oldroyd said an estimated 100 skiers raced at the event."Many people return for the day of this event. There's a man that comes from Washington every year.""JFBB has donated over $183,000 to the northeastern Pennsylvania affiliate of Susan G. Komen for the Cure over the past eight years through our fundraising efforts. As a result, we have become the second-largest fundraising event for the northeast Pennsylvania affiliate of Komen," Oldroyd said.Oldroyd said 100 percent of the proceeds raised will be donated, with 75 percent staying local through the Komen Northeastern Chapter to provide breast health services for medically underserved and uninsured women and men locally. The remaining 25 percent will be applied to the Susan G. Komen for the Cure National Research Grant Award Program."Thousands of dollars alone were raised through the pledge campaign and raffle tickets," Oldroyd said. "It's the little things that really add up."For more information on breast cancer or how to donate to the cause, visit the Komen website at

ww5.komen.org.