Lehighton police are looking for a white male in his 30s or 40s who allegedly tried to lure a 10-year-old boy into his car at Fifth and Iron Streets in the borough at approximately 7:20 this morning.

The man was reportedly wearing a baseball cap backwards, and driving a blue sedan with a Dallas Cowboys sticker near the gas cap.

The Carbon County Communications broadcasted that only a partial license plate of HVJ-1___ was reported.