Caesars Pocono Resort changes name
Caesars Pocono Resorts announced that it has changed its name to Cove Haven Entertainment Resorts. The individual property names - Cove Haven Resort, Paradise Stream Resort and Pocono Palace Resort will remain the same. Cove Haven Entertainment Resorts is the new name that refers to the operating company that runs the three couples-only properties.
According to Mark Saari, Director of Marketing, the decision to change the name to Cove Haven Entertainment Resorts was done for a simple reason the original Cove Haven Resort was the name that started it all; for the region and the company over 50 years ago. "It makes sense to honor our heritage in our corporate name. Cove Haven Entertainment Resorts is a nod to where we've come from and also speaks to the unique experience we continue to provide our guests now and in the future."