You've just been diagnosed with high cholesterol, or high blood pressure.
Perhaps diabetes runs in your family and you want to do everything you can to prevent becoming diabetic.
The scale tells you that you've gained another five pounds.
Is it hard to know what to eat out in restaurants?
You know you have to become more conscious of what you eat for better health, but when you pick up an item and you see "partially-hydrogenated" on the label do you know what that means? And do you wonder how to use the percentage Daily Value on a food label or do you go, "Huh?"