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ESU students get creative at Crayola

Published September 10. 2019 12:14PM

At the iconic Crayola company — known for bringing color, creativity and crayons to children everywhere — three East Stroudsburg University students put their own imagination to work.

Alex Ferraro, a senior from Brodheadsville, was one of three ESU students who did paid internships at Crayola in Forks Township, Northampton County this summer, and after finishing regular work projects she generated inspirational slogans for the Information Technology department.

With a dual major in computer science and computer security, Ferraro worked largely on data mapping and organization of processes for Crayola, but then left her own mark.

“She has an aptitude for art, for being very creative,” said Rachel Laub, an IT business analyst and Ferraro’s supervisor at Crayola. “She created a handful of IT mottos. She sent them out to the whole department for everyone to vote on their favorite and we actually had it printed up as a mural and we hung it up as a permanent fixture in our IT department because we loved it so much.”

Using abbreviations for “Information Solutions” and “Information Technology,” Ferraro’s slogan was: “Whatever the project IS, we make IT happen.”

For her part, Ferraro loved interning at Crayola.

“They always try to keep their culture colorful and happy all the time,” she said. “They make people comfortable. Everybody gets along so well.”

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