Noah Berlow directs Lorde in online Rolling Stone video
GRANT JENSEN/SPECIAL TO THE TIMES NEWS New Zealand pop artist, Lorde
Filmmaker Noah Berlow, a Palmerton native, directed the online video of New Zealand pop artist, Lorde, which is featured on www.rollingstone.com. The 17-year-old singer-songwriter, whose Grammy nominated album "Pure Heroin" is topping the charts, is on the mid-January cover of "Rolling Stone Magazine."
For the past 10 years Berlow has been a working film professional in the entertainment business in Los Angeles.
"Whenever I have the opportunity to have a conversation with an established artist in the music industry, I'm always eager to ask them to share their thoughts about the changing music business," says Berlow.
"In the last decade, advances in technology and social media have changed the culture of the music industry so rapidly that it's models for success are constantly reinventing themselves. So I think it's necessary for the next generation of artists to hear what successful musicians today think about the current music business and their advice to others who want to be in their shoes."
When he directed the behind the scenes interview for rollingstone.com, Berlow made sure to ask Lorde that very question in relation to her quick rise to fame.
"You have to go into (the industry) with an idea of who you are and what you want to do …" Lorde said. "My advice to young people wanting to make music and to be in this industry is to really spend your time making music. Make so much music you have no friends. If you're making cool art, then everything else will fall into line, I think.
"If it's good enough, if it's cool enough, if it has enough emotion in it, people will listen, and people will love it," she continued. "You don't necessarily have to have a record deal. If you want your music to be heard. You can just put stuff on the Internet and people can love it and that's cool. I think the industry is much less scary than people think it is."
"I was thoroughly impressed by Lorde's maturity and sophistication in response to our questions," Berlow added. "She is well beyond her years as an artist and comes across as a seasoned 'liver' like she's lived a few lifetimes before this one."
Since 2007, Berlow has directed over 70 video shoots for "Rolling Stone" and its sister companies, "US Weekly" and "Men's Journal."
In addition to Lorde, he has worked on high profile shoots with music industry giants including Slash of Guns 'n Roses, Green Day, Def Leppard, Christina Aguilara, John Mayer, Bruno Mars, Taylor Swift, Daft Punk, and even the Rolling Stones; and videos and interviews with Charlie Sheen, Bryan Cranston, and Jennifer Lawrence as well as the casts of "Breaking Bad," "The Voice," "Game of Thrones," and "Mad Men."
Berlow is the son of Bernie and Sarina Berlow of Palmerton. He is a graduate of Palmerton Area High School and the Park School of Communications, Ithaca College, Ithaca, N.Y.