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Chevy launches 'Business Elite' program for area fleet customers

Published March 11. 2013 05:04PM

Chevrolet is introducing a new commercial dealer program, "Business Elite" at 469 dealerships nationwide today, including Fairway Chevrolet in Hazleton.

The business elite program, targeted at business customers, including those in the Greater Hazleton area, who own one to 100 vehicles, is designed to provide the country's estimated 400,000 small-to-mid size businesses with the industry's best sales and service experience from the time they enter the dealership through the life cycle of the Chevrolet vehicles they purchase.

"In order to meet the strict qualifications needed, to be a "business elite" dealer, our sales personnel has continuously raised the bar to improve the customer experience" said Richie Molinaro, Fairway's marketing director. "We want to make sure we are the preferred vehicle partner for all of the area's commercial customers"

Fairway Chevrolet offers a team of expert sales consultants to help customers select the right vehicles for the job. They stock a diverse lineup of vehicles that are ready for sale at a moment's notice. The Fairway Chevrolet service department has the facilities, tools, equipment and certified technicians to accommodate business customer's specific needs, including:

• Priority service

• Priority hours

• Round-the clock towing

• Work-ready loaner vehicles

• Business financing and leasing options

• Business vehicle remarketing and zero hassle disposal

In January, GM Fleet and Commercial launched the Business Choice Program for small businesses, an industry-first two-year, 30,000-mile business maintenance plan, in addition to a cash allowance for vehicle accessories or upfits. The maintenance plan covers lube, oil and filter changes, tire rotation, and a 27-point inspection. Eligible vehicles include cargo, passenger and cutaway vans, chassis cabs, 1500, 2500 and 3500 pickups and the Chevrolet Avalanche.

To learn more about the new Business Elite Program, visit Additionally, customers can join the gm fleet and commercial customer service linkedingroup for timely responses to fleet-related questions.

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