Golf's popularity peaked a few years back, when Tiger Woods was rewriting record books.
If the sport is ever going to regain that level of attention, this weekend could be when it starts.
The greatest tournament of the year started yesterday and the stage seems to be set for one of the best Masters we've seen in years. Storylines abound and more will surely be created over the next three days.
At the top of the list, of course, is Tiger's reemergence. His well-documented struggles on and off the course look to be behind him.