A new chapter is beginning for Blocker Enterprises, a business founded by Dennis Blocker of Lehighton 42 years ago that is so successful the mere name has become virtually synonymous with motorcycles and snowmobiles throughout the region.

Blocker Enterprises has moved to a different location, 497 S. Ninth Street in Lehighton, and on Saturday the firm has its grand opening from 9 a.m. to 3 p.m.

Blocker, president of the firm, said the grand opening will feature prizes, discounts, refreshments, and demo rides. Attending will be factory representatives of various brands to meet the public and answer questions.

The firm represents two major brands in the motorcycle industry: Kawasaki and Yamaha.

What visitors will find when they visit Blocker Enterprises is that there is so much more than just motorcycles and snowmobiles. A large inventory of different types of vehicles is on the premises including 4-wheelers, side-by-sides, scooters, snowmobiles, generators, and trailers.

There is a well-stocked clothing department, too, that carries such labels as Fox and Alpine Stars, brands which aren't geared exclusively for bike enthusiasts but, as Blocker put it, "outdoorsy clothing for recreational purposes."

The firm is a family run business that started in 1971. Blocker said the first location of the firm was on North Seventh Street in a three-bay garage behind Blocker's house.

Blocker Enterprises was originally started by himself, his parents, Ernest and the late Dorothy Blocker, and his brother, Terry.

"It was a family thing and that's what made it a success," he said. "We're a team. We stuck to it and the business grew."

It's still family, owned by Dennis, as well as Terry and Tina Blocker and two new principal owners, Shannon Blocker and Mike Graver.

Dennis said he remains active for now but is contemplating retirement. He presently serves primarily in an advisory capacity and works in the background.

The firm moved to Route 248 in Parryville in the mid 70s, starting with a 5,000 square foot building and expanding to a 60,000 square foot complex.

"Blocker's slogan was always 'move outdoors in style,'" Dennis said. "Customers were always able to select from the latest in motorcycles, four wheelers, snowmobiles, generators, and now side-by-sides, in addition to all the life-style clothing and accessories."

He added, "The staff continues to attend factory training to provide excellent customer service and affordable mechanical service."

Blocker's has always generously supported local charities and their community.

The dealership supports many local motorcycle, ATV, and snowmobile clubs. Most recently, they became the sponsor of the Mountain View Star Chapter 479. This is a Yamaha supported club that invites all brands and ages to participate in local riding activities.

Blocker's has always been associated with keeping riders active with many sponsored events; their most notable is their Fall Foliage Ride, with the 26th annual event planned this year.

The most remembered Fall Foliage Ride was one in which the late Malcolm Forbes and 100 of his Capitalist Tool Associates attended.

"Blocker's goal is to provide quality, convenient service and affordable prices," Dennis said.

He added that although the grand opening is on Saturday, Blocker Enterprises will run specials throughout the month of June.

Blocker Enterprises, 497 S. Ninth St., Lehighton, is open Tuesday, Wednesday, and Thursday from 9 a.m. to 6 p.m.; Friday from 9 a.m. to 7 p.m., and Saturday from 9 a.m. to 3 p.m. For more information, phone 610-377-0440.