Rather than approach it as a shot in the dark, they'll look to provide a ray of hope in the battle against blood cancers.
That will no doubt be the objective of individuals who participate in the Lehigh Valley's Leukemia & Lymphoma Society's Light the Night Walk.
This year's event will be held Oct. 16 at Northampton Community College beginning at 4:30 p.m., according to committee member Pam Formica.
Formica said the Leukemia & Lymphoma Society's Light The Night Walk held their annual Corporate Event recently, at which time businesses had the opportunity to sign up to help find a cure for blood cancers.
There is still plenty of time for businesses to get involved, and added there is no cost to a company to start a team, Formica said.
Businesses can support LLS by hosting a team, by becoming a Walk Sponsor, or by becoming a retail partner and selling paper iconic balloons at their place of business, she said.
Depending on the level of their support, the LLS will provide them with marketing incentives, Formica said.
"We are looking forward to a great walk this year, and are grateful to the companies who are lending their support," Formica said. "Their participation will help the Society advance its mission to find cures for leukemia, lymphoma, Hodgkin's disease and myeloma and improve the quality of life for patients."
Light The Night is the Society's annual walk held in the fall in communities throughout the country to raise money for blood cancer research and patient services.
Teams of co-workers, families and friends walk together in twilight holding illuminated balloons, white for survivors, red for supporters and gold in memory of a loved one lost to a blood cancer.
The Walk, which commemorates lives touched by blood cancers, is a community celebration, with music, refreshments and family activities.
Last year, more than $40 million was raised by the Light The Night Walks in more than 260 communities nationwide.
Research shows that every five minutes, someone in the United States is newly diagnosed with leukemia, lymphoma or myeloma, and every 10 minutes, someone dies from these cancers.
For more information, call the Society's Eastern Pennsylvania Chapter at 610-266-8513 ext. 12, or visit www.lightthenight.org .
Headquartered in White Plains, NY, the Leukemia & Lymphoma Society is the world's largest voluntary health organization dedicated to funding blood cancer research and providing education and patient services.
The Society's mission is to cure leukemia, lymphoma, Hodgkin's disease and myeloma, as well as to improve the quality of life of patients and their families.
Since its founding in 1949, the Society has invested more than $486 million in research specifically targeting leukemia, lymphoma and myeloma.
For more information about blood cancer, visit www.lls.org .