National Wildlife Federation has teamed up with the Warner Bros Picture film Yogi Bear to inspire kids and families to learn about wildlife and get outside
The film opens nationwide on December 17, with NWF serving as the production's official education partner.
A live-action/CG animated adventure, Yogi Bear brings everyone's favorite pic-a-nic basket-stealing bear to the big screen in eye-popping 3D.
The story centers around Jellystone Park™, which has been losing so much business that greedy Mayor Brown decides to shut it down and sell the land.
That means families will no longer be able to experience the natural beauty of the outdoorsand, even worse, Yogi and his pal Boo Boo will be tossed out of the only home they've ever known.
Faced with his biggest challenge ever, Yogi must prove that he really is "smarter than the average bear," as he and Boo Boo join forces with their old nemesis Ranger Smith to find a way to save Jellystone Park™ from closing forever.
"We hope the film will motivate people of all ages to get outside in their own neighborhood and use our online resources to learn about the natural world," says Carey Stanton, NWF senior director for education.
"National Wildlife Federation's Be Out There™ campaign provides ways for kids and families to make getting outdoors and connecting to nature a fun, healthy and automatic part of everyday life." adds Stanton.
As part of the effort, NWF educates people of all ages to protect the habitat where they live by planting trees, gardening for wildlife and creating Schoolyard Habitats® throughout their communities through the Eco-Schools USA program.
"Warner Bros. is pleased to partner with the National Wildlife Federation and support its efforts to inspire families to experience the outdoors," says Nicole Sedita, Warner Bros. Vice President of National Promotions. "Most of the action in Yogi Bear takes place in the lakes, rivers and lush forests of a national park that's home to a variety of animals. As a movie that really showcases the beauty of nature, we hope it will not only entertain kids but make them think about getting out to their own favorite parks."
National Wildlife Federation also is asking children and families to play an important role in wildlife conservation with symbolic adoptions of Wildlife Acres in Yellowstone National Park.
These adoptions help NWF in its efforts to protect species, restore wildlife habitat and connect people to nature.
Families, youngsters and classrooms can adopt a wildlife acre and find fun things to do outdoors in the Yogi BearKids & Families Activity Guide created by National Wildlife Federation, available for download at www.nwf.org/yogibear .