Much of the mistrust of the news media today centers around their political tone - or, more accurately, their perceived tone. Are they liberal or conservative? The flashpoint of this raging debate generally centers on Fox News, which, despite being angrily targeted by liberals for what they believe is a conservative skew in reporting national and international news, has gained legions of new viewers.
The perception is that MSNBC is the liberal counterpart to Fox News, yet, as do Fox executives, those at MSNBC disavow any ideological bent in one direction or the other.