Tamaqua resident Kyle Whitley says his town has a lot of heart.
He says he sees it firsthand because he volunteers in the community to make a difference.
In April, the energetic young man won the 2016 Joseph M. Plasko Citizenship Award.
But Whitley wants people in other regions, too, to know about the special qualities of the Tamaqua area.
He thinks the best way to spread the word is to capitalize on the heart theme and let the resulting publicity and goodwill spark resurgence.
The ambitious project, Tamaqua Has Heart, is up and running.