Blue Mountain Resort received two awards at the National Ski Area Association's (NSAA) National Convention and Tradeshow last week in Palm Springs, CA.
The NSAA recognized Blue Mountain with two top honors for 'Best Social Media Marketing' and the 'Best Overall Safety Program awards. The awards are presented annually to ski resorts nationwide, both large and small, for their successful marketing and safety programs that ultimately help grow the sports of skiing and snowboarding.
The 'Best Social Media Marketing' award was based on the resort's Facebook, twitter and strategic marketing campaign. Judges reviewed print, electronic, and interactive marketing and advertising strategies, considering both the creative and promotional elements. NSAA Marketing awards are designed promote growth of the industry and create overall exposure. The awards recognize the best in ski area marketing campaigns. This is the second year in a row Blue Mountain has won this National Honor.
Blue also won the 'Best Overall Safety Program award. NSAA Safety Awards recognize resorts commitment to guest and employee safety. Safety is one of Blue Mountains key initiatives and has made guest safety a huge priority here at the mountain. As if two awards weren't enough, Blue also tied for first with Park City Utah in PistenBully's grooming video contest.
"It is quite an honor to be recognized two years in a row for our social media campaigns from the ski industry. We feel our social media campaigns are exciting, engaging and unmatched within the resort industry" said Heidi Lutz, director of sales and marketing for Blue Mountain Ski Resort. "Also, to also be recognized for safety is truly an honor. Safety is a huge priority here at Blue and we are excited to be recognized for all our efforts in keeping our guests safe."
Blue Mountain Ski Area is a premiere winter recreation destination that offers skiing, snowboarding, tubing and more. Not only does Blue Mountain offer Pennsylvania's highest vertical, but it also has the most trails in the state.
After the snow melts, Blue Mountain features summer camp, adventure birthday parties, mountain biking, disc golf and festivals.
For more information, visit skibluemt.com, or call (610) 826-7700.