Make-A-Wish Greater Pennsylvania and Southern West Virginia is encouraging consumers to go to their local Wal-mart starting this Saturday to show their support for Make-A-Wish by taking part in a brief demonstration of a Straight Talk Wireless Android smart phone.

For every shopper who participates, Straight Talk Wireless will donate $1 to Make-A-Wish, with the ultimate goal of raising $1,000,000.

Carried out under the banner "One Minute One Million," the Straight Talk Wireless/Make-A-Wish initiative will take place from 10 to 4 p.m. over four consecutive Saturdays starting Sept. 22 at 106 participating Wal-marts across the Pennsylvania and Southern West Virginia region. The funds contributed by Straight Talk Wireless will help grant wishes in communities in that region and across the country.

Both the Tamaqua and Lehighton Wal-Mart stores are participating.

"We encourage local residents to take the time to support us through this important campaign," said Judith Stone, president and CEO, Make-A-Wish Greater Pennsylvania and Southern West Virginia. "In aligning with Make-A-Wish Greater Pennsylvania and Southern West Virginia, Straight Talk Wireless is helping us reach more kids with life-threatening medical conditions and grant their one true wish. A wish is more than just a nice thing, and its impacts extend further than a just a moment in time. A wish come true can help kids feel stronger, more energetic, and better emotionally and even physically."

F.J. Pollak, president and CEO, TracFone Wireless Inc., the parent company of Straight Talk Wireless, said: "Straight Talk Wireless offers cell phone users contract-free unlimited everything service on the nation's four leading wireless networks for just $45 a month. With Straight Talk, you can get the same phones, same networks, for half the cost. Today, Straight Talk Wireless is helping our customers 'feel richer' in a different way by giving them an opportunity to enrich their communities and the lives of the families and children in them. We look forward to making a difference locally."