The National 4-H Council announced the launch of the spring 2012 4-H Paper Clover Campaign in partnership with Tractor Supply Company (TSC). This event marks two years of collaboration between the organizations on the national in-store fundraiser, benefiting state and local 4 H programming in each of the communities where a TSC or Del's Farm and Feed Supply store is located.
The spring 2012 4-H Paper Clover Campaign will take place May 2 through May 13, 2012. Shoppers at the Lehighton Tractor Supply store will have the opportunity to support 4-H in Carbon County by purchasing paper clovers for a $1 or more at checkout. All funds raised will be donated to 4-H, and will support 4-H youth development program activities in the county.
"Through this highly impactful community event, we have been able to raise funds nationally over the past few years for thousands of 4-H youth across the country," said Donald T. Floyd Jr., president and CEO of National 4-H Council. "We are more than pleased with the success of the 4-H Paper Clover Campaign, and we are even more honored to continue the tremendous partnership that drives support for 4-H clubs and programs in the communities of more than 1,000 Tractor Supply Company and Del's Feed and Farm Supply stores."
In just two years, the TSC 4-H Paper Clover Campaign has provided more than $1 million to 4-H across the country, with 70 percent of the funds returning to state and local 4-H programs. The effort has provided direct support for local camps, after-school programs and other activities, and has granted scholarships to these events that youth can explore their interests in everything from animal science to robotics.
"Our paper clover efforts are one of the key ways our stores can give back to the community," said John Wendler, senior vice president of Marketing for Tractor Supply Company. "By providing essential funding for hundreds of thousands of 4-H young people, we are able to support local organizations that are important to both our customer and our Team Members. We're proud to help improve the many communities in which we have stores through our partnership with 4-H. That is what Tractor Supply is all about."
This year, funds donated during the national campaign will be tracked online and recorded by state and by store.
Visit www.tractorsupply.com/4-H, for more information on the spring 2012 4-H Paper Clover Campaign and to view the donation tracker.
4-H is a community of six million young people across America learning leadership, citizenship, and life skills. National 4-H Council is the private sector, non-profit partner of 4-H National Headquarters located at the National Institute for Food and Agriculture (NIFA) within USDA. The 4-H programs are implemented by the 109 Land Grant Universities and the Cooperative Extension System through their 3,100 local Extension offices across the country.
Learn more about 4-H at www.4-H.org.