It's all in the design.
At least, that was the case for Jesse Reis, who nabbed first place honors in a recent T-shirt design contest at Penn State University.
A 2010 graduate of Palmerton Area High School, Reis won the 2012 Penn State White Out T-shirt Contest, sponsored by the Daily Collegian, Penn State Bookstore, and Penn State Athletics.
Reis said the contest was open to current Penn State students to design a T-shirt to be worn at this year's white out game, a tradition for Penn State football since 2005.
From all the submissions, four finalists were chosen by the three sponsors, Reis said. The four finalist designs were then submitted to Nike to enhance the design, and make sure the designs would print well on a shirt, he said. From there, voting was opened on the Daily Collegian's web site for people to vote on their favorite shirt, Reis said.
"To create my design, I used Adobe Photoshop," Reis said. "I had ideas in my head about what I wanted the shirt to look like for a while, but the actual design of the shirt only took a few days to create."
Once the voting closed, Reis said he got a call from a member of Penn State Athletics the next day.
"I was humbled that my design was voted to be the favorite by thousands of Nittany Lion fans," he said. "I was really excited because this is a contest that I had set my sights on to win for a while."
Reis added "the best moment will be when I see fans of all ages wearing my shirt this fall in Beaver Stadium."
The white out shirts should go on sale by Blue and White Weekend, which is April 20-22, Reis said. Shirts can be purchased online at gopsusports.com, or at the Penn State Bookstore on the University Park campus.
For winning the contest, Reis will receive free football season tickets for the 2012 season, as well as free textbooks for the fall 2012 semester.
Reis, who attends PSU, University Park, is a sophomore majoring in Supply Chain Management at the Smeal College of Business.