The daughter of a former Panther Valley couple has been named to a top executive position in New York City with the renouned advertising agency, Ogilvy and Mather North America.
Lauren Crampsie, who grew up in the Lehigh Valley and graduated from Lehigh University, has been appointed to the position of Chief Marketing Offices of the firm, one of the largest marketing communications companies in the world.
Her father is John Crampsie, son of the late John "Jack" and Margaret Crampsie of Summit Hill, and her mother is the former Marianne Costello, daughter of Stanley Costello of Pottsville, formerly of Coaldale, and the late Anna Costello.
Through its specialty units, O & M provides a comprehensive range of marketing services, including advertising, public relations and public affairs, shopper and retail marketing, healthcare communications, direct, digital, promotion, relationship marketing and digital production. It services Fortune Global 500 companies, as well as local businesses through its network of more than 450 offices in 120 countries.
Lauren, 31, previously served as the director of business development for the firm until John Seifert, chairman and CEO, announced her appointment, among others, in a restructuring initiative O & M said was designed to "put a new generation of leadership in place – in key creative, marketing and innovation roles – that reflect how Ogilvy will seize on the dramatic opportunities in marketing today to drive multidisciplinary growth for the agency and its clients across North America."
Seifert said, "Our business is in the midst of unprecedented transformation that demands a new generation of leaders who embrace the market challenges of the times, work collaboratively across disciplines and channels, and have vision to create big ideas for us and our clients." He said Ms. Crampsie is among the "leaders who exemplify new age thinking."
Seifert noted her promotion also supports O & M's multidisciplinary team approach, saying, "Her success in driving our new business strategy is of even greater value to helping us show how our leadership across disciplines and through insight driven creativity can help all our clients succeed in today's marketplace."
In her new role, Ms. Crampsie will work with Seifert and the North American leadership team throughout the region to develop agency growth and marketing strategies. She will continue to oversee new business while promoting thought leadership, creativity and marketing effectiveness though all Ogilvy disciplines.
"John has revitalized O & M's leadership and given its disciplines a strategy for growth that is already garnering positive results," said Lauren. "I am thrilled to be part of his team and to be entrusted to represent one of the greatest agency brands."
O & M said Crampsie played significant roles in the agency's recent wins of major accounts such as IKEA and Gap, which are part of a hot-streak of new business wins for the company.
Steve Hayden, global vice chairman for O & M, noted, "Lauren has already built the Ogilvy brand, winning more new business for us in the past four months than we have in the past four years."
"Recruiting leaders of the future across our regional network while growing the great talent we have is my top priority," adds Seifert. "We have been fortunate to attract some of the industry's most highly regarded executives."
Prior to joining O & M, Crampsie held assistant jobs at ABC and at the "Today" show.
About her recent success, she said, "You go through 50 or 60 pitches a year, and you see clients come and go. But Gap was an example of a client where I really felt like it was a personal mission to really help that brand."
She pointed out that in her ad career, Ogilvy chairman Shelly Lazarus has been her biggest source of inspiration. The admiration is mutual; when Ms. Crampsie was named CMO, Lazarus wrote her a letter saying, "You're the perfect person to keep Ogilvy famous."
Said Seifert, "She is an incredibly talented person, full-stop. Sometimes Ogilvy has had a system of gates before you can get to the next level, and I wanted to cut through all that. We would never have built an IKEA house in our theater without someone like Lauren. With the Gap, she can sit in the room with the CEO Glenn Murphy, or she can sit with the most junior product designer and talk about life in the clubs."