For Joanna Rice, opening up her own beauty shop gives her the freedom to set her own hours and own her own business.

Rice became the owner of JJ's Hair and Tanning, 41 E. Patterson St., Lansford, in December and since then she has been happily meeting new people and building her clientele.

"Every week I have new people come and they are coming back, so they must like what I'm doing," said the personable Rice. She admits she loves people and making them feel comfortable by being friendly.

Rice offers basic hair care and manicures. She does cuts, shampoos, color, perms and highlighting. She invites women, men and children to stop by. Her prices are reasonable. She offers customers the option to make an appointment or to walk in without an appointment.

Her shop also features a tanning bed with 12-minute bed. The tanning bed is a full body tan with the option of facial tanning. Her prices for tanning are always reasonable and she offers weekly specials. The room where the tanning bed is located is roomy enough to change inside.

JJ's is open six days a week. On Monday she opens at 10 a.m. and Tuesday through Saturday she opens at 9 a.m. She said she will stay until the last customer is served, which is most days about 5 p.m. She is open Saturday from 9 a.m. to 1 p.m.

Rice has been a licensed beautician since 1992. She worked in shops in Allentown and Walnutport for eight years before taking a position at Blue Ridge Communications. But her desire to be back in the beauty business won out last fall when she saw the shop in Lansford up for sale and instantly knew she wanted to fulfill her dream of owning her own business.

Rice grew up in Palmerton and attended Palmerton schools. She attended Carbon County Vocational Technical School where she received her beauty training. She graduated in 1990 and passed her boards in 1992.

Rice said she maintains a file on her customer's preferences so that everyone gets the service they deserve.

"Everyone loves the cozy feeling here," she said. "I've been here long enough to see many are coming back."

For additional information about JJ's Hair and Tanning or to make an appointment, call (570) 645-5118.