Customer service with a personal touch.

That tried and true business model approach is often the hallmark for any successful enterprise.

It's certainly been the calling card for Merluzzi Insurance and Financial Services, which has been chosen as Business of the Month by the Greater Northern Lehigh Chamber of Commerce.

Bill T. Merluzzi, principal agent and owner, said his business provides a family oriented approach to tailor-fit the personal needs of its customers.

"It's not just me; it's the whole team," Merluzzi said. "I've got a great team."

Other employees include Merluzzi's wife, Judy Merluzzi, office manager; Karen Thomas, associate agent; April Ruch, customer service representative; Roger Berger, financial associate agent; and Gary Fedorcha, agency representative for community and business.

"They personalize everything for their customers, and there is not time that they don't have contact," Fedorcha said. "They're an asset to the [Greater Northern Lehigh Chamber of Commerce] as someone who isn't that far away."

Located at 212 Delaware Ave., Palmerton, the business offers all lines of home, auto, life, and commercial insurance, as well as professional financial services.

It has also earned Nationwide Insurance Companies "Champion Sales Award", and continually meets all sales, service and training requirements to be branded as a Nationwide Award Winning "On Your Side Certified" Agency for superior customer service. The agency also has added notary, tag, and title services next door to the insurance agency.

Merluzzi purchased the Bill Pitts agency in 1998 and relocated it to its current location. It started with one employee and now has grown to three employees and two associate agents. Those employee's are Judy Merluzzi, Karen Thomas, April Ruch, Roger Berger, and Gary Fedorcha.

The business is open from 9:30 a.m. to 5 p.m. Monday through Friday, 9:30 a.m. to 11:30 a.m. Saturday, and has evening hours by appointment Monday through Wednesday. It also offers free consultations with no obligations.

For more information on any of their products and services, visit them online at www.nationwide.com/merluzzi, or call (610) 826-3170, or (610) 509-9975.